San Bernardino, CA (February 22, 2012) – The San Bernardino County Workforce Investment Board hosted its first interactive, online webinar for businesses. More than 40 participants logged in and listened live via conference call as Michael Mollenhauer, President of 1to1Network, walked them through the step by step process of creating a Facebook Business Page.  He then showed them tips and resources to generate “likes” and utilize the platform’s advertising program.  This San Bernardino County business workshop was available at no-cost to participants.

“Businesses that succeed on Facebook utilize it to build awareness and generate credibility that will lead customers to purchase a product or service,” said Mollenhauer. “I’m very grateful to be a partner with the Workforce Investment Board because they work really hard to help businesses turn profit in today’s difficult marketplace.”

According to Facebook, there are 500 million active users all around the world. eMarketer predicts that the global social commerce market will grow to approximately $30 billion in 2015.

Cary Harwin, president and CEO of Catalyst Development has been in the computer software business since the early 1980’s. When he attended a social media workshop hosted by the Workforce Investment Board this past August, he was amazed at the possibilities.  “In fact, I lost some sleep that evening as I ended up spending several hours on the Internet exploring and expanding my knowledge on several items Michael had presented,” said Harwin.

The Workforce Investment Board regularly hosts business workshops on marketing, human resources and California labor laws. Businesses have also benefitted from recruitment services, customized training programs, applicant screening, job referrals, information on the labor market, tax credits and incentives and more.

“We’ve partnered with experts like Michael because he is invested in educating businesses to capture their markets and grow” said Sandy Harmsen, Executive Director of the San Bernardino County Workforce Investment Board and Director of Workforce Development. “The webinar format is a great way to expand our reach to business owners and their marketing staff who may not have the time to travel during their busy workdays.”

Operating a business requires constant updates on labor laws, and other regulatory changes. To assist businesses in navigating this landscape, the Business Resource Team offered 37 workshops on a variety of topics in 2011. More than 700 businesses attended workshops on marketing, labor law updates, human resources and process improvement. The live webinars will become part of the regular program of workshops held around the county.

“These workshops are a great introductory to the many resources and services offered by our County Workforce Investment Board,” said Josie Gonzales, Chair and County of San Bernardino Fifth District Supervisor. “Employers such as Microdyne Plastics, Inc. in Colton have attended past workshops and then continue to participate in other Workforce Investment Board programs that provide on-the-job training for their employees, as well as process improvement consulting to hire new employees and streamline operations.”

The Workforce Investment Board will be giving additional webinars on marketing, advertising and web tips as well as competitive media on February 29 with Ron Stark of Voice Marketing. For more details about each workshop, contact the Business Resource Team at (800) 451-JOBS or visit: www.csb-win.org.

About the Workforce Investment Board of San Bernardino County

The Workforce Investment Board of San Bernardino County is comprised of private business representatives and public partners appointed by the County of San Bernardino Board of Supervisors. The WIB strives to strengthen the skills of the County’s workforce through partnerships with business, education and community-based organizations. The County of San Bernardino Board of Supervisors is committed to providing County resources which generate jobs and investment.

 

The Workforce Investment Board, through the County of San Bernardino’s Economic Development Agency and Workforce Development Department, operates the County of San Bernardino’s Employment Resource Centers (ERCs) and Business Resource Centers (BRCs). The ERCs provide individuals with job training, placement and the tools to strengthen their skills to achieve a higher quality of life. The BRCs support and provide services to the County’s businesses including employee recruitment.

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